Tanut Chankasem (Pao)
Founder & CEO, Undercat Creatives | Creative Director and Cinematographer | Brand films for Audi Thailand since 2022 | Documentaries and films for education and communities
Bangkok and Phetchabun, Thailand ·
About
I am a creative director, film director and cinematographer based in Bangkok and Phetchabun, Thailand. I have been making brand films for more than five years, and in February 2025 I founded Undercat Creatives Co., Ltd.
Every project begins, for me, with its essence. Before I film a car, I study its design and try to understand what its founders and leaders set out to create. Before I plan a single shot, I sit down with the client and talk at length, until I understand what they care about most.
The work I enjoy most is with people who are passionate about what they make. Everyone I have worked with has cared deeply about their craft, and that care makes the process a pleasure for both of us. My greatest satisfaction is reaching the goal together, with clients, colleagues and partners each bringing what they do best.
Above all, I value refinement: craft in every frame, and stories that carry something worth passing on. A single film can change how people think, which is why work for schools and communities means so much to me. Two examples are the documentary for the Audi x Everwave canal cleanup, and the brand film for Lomkao Pittayakom School, of which I am particularly proud. In a world that keeps moving faster, I believe there is value in slowing down, and in offering people a new way of seeing.
The principles I work by
- Essence. Understand what the work is, and why it was made, before the camera rolls.
- Dialogue. Listen deeply, until the client’s priorities are clear.
- Care. Refine light, color and pace until every frame is right, and write the standard down, as in the photography guide I wrote for Redline Supercar.
- Alongside. Reach the goal together, and stay to support the work after delivery.
- Room. Leave space for the viewer to pause, reflect and see something new.
- Wisdom. Make work that leaves people with something worth passing on.
In practice, I take a project from the first conversation to the final grade. I develop the idea, then direct, shoot, edit and color the film myself, working with a small team. I also build the websites, apps and AI workflows that help the work live on. The craft itself is done by hand, from filming and photography to editing, grading and design. I use AI to save time on research, writing and software, so that the craft has more room, not less.
I am grateful to Audi Thailand, which has entrusted me with its films every year since 2022. I try to repay that trust by raising the standard a little with each project.
The name Undercat is a play on “underdog”. I learned this work by doing it, one project at a time, and it taught me to take responsibility for every stage and never to stop learning.
Thank you for taking the time to read this. I look forward to the chance to work with you.
Creative Direction • Film Directing • Cinematography • Video Editing • Color Grading
Featured
youtube.comAudi Thailand launch filmsLaunch films for the S6 Avant, Q8 edition one and A5
youtube.comLomkao Pittayakom School filmA school brand film I am very proud of, 2025
youtube.comAudi x Everwave documentaryCleaning up Bangkok’s canals, with Everwave, AEF and TerraCycle
youtube.comGreenline Golf Lab seriesGolf coaching films built on swing data, 2025–2026
youtube.comRedline Supercar VIP golf dayEvent film for Jeeno x Omazz x Redline, 2026
youtube.comLim Lao Ngow campaignThree short films for a Michelin-recognized noodle shop, 2025
Interactive pageThe Work of Tanut ChankasemSix principles, and my work in nine chapters
undercatcreatives.comUndercat portfolio18 case studies across automotive, golf, food and events
Experience
Founder & CEO
Undercat Creatives is a creative and production studio. We make brand films, social media content, event and motorsport coverage, websites and AI systems for brands in Thailand.
Responsibilities
- Running the company: clients, team, pricing and operations
- Creative direction for every project
- Directing, shooting, editing and color grading on most projects
- Building websites, apps and automated workflows for clients and for the studio
Main results
- Audi Thailand: films every year, continuing the relationship that began in 2022
- Redline Supercar: content partner from January to July 2026, with 46 jobs and photo and film sets for more than 25 cars
- Greenline Golf Lab: media strategy and production, with 41,800 YouTube views from 27 February to 26 March 2026
- DriveLine TV with Golf Channel Thailand: season 1 of a golf talk show, 12 episodes
- Nong Pai Run: a charity run for Nongphai Hospital that raised THB 683,252.81
Team: a core team of editors and a junior producer, with freelance crew for each project. Second Floor, a studio and production base in Phetchabun, is part of the group.
Skills: Creative Direction · Video Production · Web Development · AI Workflows
Independent Director, Cinematographer and Editor
- Brand films and event coverage for automotive, sport and food clients
- Audi Thailand, from 2022
- Event films such as Mercedes-Benz Starflag at Motor Expo 2024 and the Rajadamnern World Series 2022
- Crew on commercial shoots for other production houses in Bangkok
Skills: Cinematography · Video Editing · Color Grading · Drone Cinematography
Projects
Audi Thailand brand and launch films
Launch films for the S6 Avant, Q8 edition one and A5; Motor Expo and press events; Audi x FC Bayern and Tom Ford events; the Audi x BENZILLA TT Coupé collaboration; social and Meta ad campaigns; and work produced with Audi Germany. Before each film, I study the car’s design and what the brand intends, so that the film follows the maker’s idea.
Lomkao Pittayakom School brand film
A brand film for a school in Lom Kao, Phetchabun. It tells the school’s story through its people and spaces, and through the skills students build there in music, art, science and more. One of its title cards reads “You can be that person.” This is a project I am very proud of.
Audi x Everwave, Cleanup Mission Thailand
Everwave, AEF and TerraCycle, supported by Audi, set out to remove plastic from Bangkok’s canals. I followed the mission from preparation to the cleanup itself, so that one film serves both CSR reporting and the public.
Redline Supercar content partnership
Associated with Undercat Creatives Co., Ltd.
Photo and film sets for more than 25 cars, including Porsche, Ferrari, Bentley and the Mercedes G-Class. YouTube episodes, a VIP golf day, a track day in Buriram, and coverage of Redline BBMP Racing in the Thailand Super Series. 46 jobs were logged in seven months. I also wrote Redline’s photography standards guide.
Greenline Golf Lab media and tools
Associated with Undercat Creatives Co., Ltd.
Media strategy and production for a golf coaching studio that works with swing data: the 12-episode DNA Talk series, weekly coaching videos and a docuseries that follows a beginner. I also built the website, with a ball-flight explorer, and a phone-first admin app for bookings, customers, stock and leads. The channel drew 41,800 YouTube views from 27 February to 26 March 2026.
DriveLine TV, season 1
Associated with Undercat Creatives Co., Ltd.
A golf talk show produced by Undercat with Golf Channel Thailand. 12 episodes.
Nong Pai Run, charity run
A charity run for Nongphai Hospital. I directed the documentary, planned the run of show, and built the campaign website with a live donation dashboard. The first edition raised THB 683,252.81 from 481 online registrants and 51 sponsors.
Run with Buddho, charity runUpcoming
A charity run on 20 December 2026 for Wat Khao Charoen Tham, benefiting Nongphai Hospital. As part of the PR and creative team, I work on the campaign concept, key visual, content and press.
Nang Kwak food-seller kit
An e-book, content templates and a members-only LINE app that coaches owners of small food shops. On sale. A new feature now in design greets each owner with one short message, chosen by clear rules from the time, the day and the type of shop.
The Art of Waiting, Scroll 0
An interactive scroll on the history of trade, the free opening chapter of a course in development. 11 scenes and 24 deep-reading panels with sources, in Thai, English and Japanese.
More client work
| Client | Work | Year | Film |
|---|---|---|---|
| Lim Lao Ngow | Social campaign, three short films | 2025 | Watch |
| Ranee’s Restaurant | Social films | 2025 | Watch |
| Sierra Tequila Bangkok | Lead the Party, social content | 2025 | Watch |
| EverySkin, Avana 156 Clinic | Monthly content for EverySkin, 41 videos; content for Avana 156 Clinic | 2025 | |
| Phetchabun tourism | Films for the provincial Tourism and Sports Office and for resorts in Khao Kho | 2024–2025 | |
| SC Asset | Sonle Residences launch event film | Watch | |
| Ducati Thailand | XDiavel Nera launch film | Watch | |
| Mercedes-Benz Starflag | Motor Expo 2024 event film | 2024 | Watch |
| AVATR | AVATR 11 presentation film | 2024 | |
| Hin’s Cup | Golf tournament film and photographs | 2023 | Watch |
| Rajadamnern World Series | Muay Thai event recap | 2022 | Watch |
Software and tools
| Product | What it does | Status |
|---|---|---|
| Undercat website | Case studies, a step-by-step brief form and AI idea tools; new enquiries go to Notion and LINE | Live |
| GadeGlao salon app | Nail-color suggestions, a price menu and LINE booking for customers | Live |
| Wedding shot library | Shot lists by ceremony stage, with tips for the lens in use | Live |
| JunShine shop and back-office | Online shop with PromptPay checkout; back-office for sales, stock, production and expenses | 2025–2026 |
| Studio systems | Team and freelancer portals, an on-set story stepper, a profit dashboard and a local Thai-language AI assistant | Internal |
Skills
Undercat Creatives, Audi Thailand, Redline Supercar, Greenline Golf Lab
Audi launch films, Ducati XDiavel Nera, the Lomkao Pittayakom School film
The Audi x Everwave documentary, the Nong Pai Run documentary, the Greenline beginner’s docuseries
Audi, Ducati, Mercedes-Benz Starflag, Sonle Residences, Lim Lao Ngow
Most Undercat films and the Greenline YouTube series, in Final Cut Pro
Audi, Ducati and other brand films
Car sets for more than 25 cars for Redline Supercar, in Adobe Lightroom and Photoshop
Automotive, event and location films
46 jobs for Redline Supercar in seven months; event coverage
Redline Supercar, Greenline Golf Lab
React, Next.js, Supabase, Cloudflare and Vercel
Claude, n8n, Notion and LINE Official Account
Thank you for reading
If you would like to know more about my work or discuss a project, please feel free to contact me.
I look forward to hearing from you.