known as Pao
Founder and CEO, Undercat Creatives Co., Ltd.Creative director, director and cinematographer, based in Bangkok and Phetchabun, Thailand.
Pao is a filmmaker who studies each project closely before he picks up the camera. Since 2020–21 he has made brand films, documentaries and content for car brands, sport, restaurants, schools and communities. In February 2025 he incorporated Undercat Creatives, where he works with a small team of editors and a junior producer.
This page is arranged around six principles that guide his work. Each chapter shows one of them, in the visual style of the work itself. Films open on YouTube, and the tools can be tried on the page. Please take your time.
See the essence.
Listen to the feelings behind it.
Shape it together.
Chapter 1
Each principle comes from how Pao describes his own work. His words are translated from Thai, followed by what the principle means for the story and the chapters where it can be seen.
“For every project, I go in and study its essence. When I film a car, I study the design and try to read the intention of the brand’s CEO or founder.”
In the story. The film follows the maker’s intention, not the trend of the moment.
See it in Automotive and Supercars and motorsport
“I like to have deep conversations with my clients, and to look into every detail with them.”
In the story. The story is found in conversation first, in what the client cares about most, and only then written down.
See it in Food, places and people and Software and systems
“What I love most is refinement, and craft in the visual work.”
In the story. Light, color and pace are refined until every frame shows the care the maker put into the product.
See it in Supercars and motorsport and Automotive
“I am happiest working with people who have a passion for what they make. Everyone I have worked with cares deeply about the work, so we both enjoy it. I like to take clients, colleagues and partners to the destination together, with the abilities we share.”
In the story. Everyone brings their own craft. He guides the work to its goal together with them, and stays to support it after the launch.
See it in Sport, Software and systems and Education and community
“In a world that keeps getting faster, I feel it is valuable to slow down sometimes, and to offer new perspectives and new ways of thinking through media.”
In the story. The pace is chosen on purpose. A film or a page leaves room for the viewer to pause, think and see something new.
See it in The Art of Waiting and Automotive
“One video can change how people think, change a mindset, and give wisdom through the work. I love storytelling that passes wisdom on.”
In the story. Each film should leave the viewer with something worth keeping and passing on.
See it in Education and community and Sport
The same principles shape this page. It begins with the essence, keeps a slow pace, and ends with an invitation to talk.
Chapter 2
Essence. Before filming a car, he studies its design and the intention of the people who lead the brand.
Q8 edition oneframe 001 / 080
Meister Technik, 2022–2026
Creative director, director, cinematographer, editor, colorist
Director, cinematographer, editor, colorist
2024
Director, cinematographer, editor
2024
Director, cinematographer, editor
Chapter 3
Care. One written standard, so that every car is photographed with the same care.
Jan–Jul 2026
Creative director, photographer, cinematographer, producer, content and digital marketing
Chapter 4
Alongside. Since 2025 he has worked alongside Greenline’s coaches, on films, a website and an app, as the business grows.
Aerial and macro stills from golf work
Pao built this tool for Greenline’s website. It shows how the club face and the swing path at impact decide the shape of a shot, using the D-plane model that coaches teach with. It is rebuilt here from his code.
Push Draw
The face is open but closed to the path, so the ball starts right and draws back.
Face to path −4.0°, draw spin
A right-handed golfer, seen from above. A teaching model simplified from D-plane principles, not a physics simulation.
2025–2026
Creative director, director, cinematographer, editor, content strategy, web and app builder
Dec 2025 – Mar 2026
Produced by Undercat
2023
Director, cinematographer, editor
2022
Cinematographer, editor
Chapter 5
Dialogue. In food, the story belongs to the people who cook, so the work begins by listening to them.
A new Nang Kwak feature, now in design, greets each shop owner with one short message chosen from the time, the day, the type of shop and what has just happened. The lines are written in advance and chosen by rule, so no AI is needed when the app opens. Set the situation and read what she would say.
When several things apply, she speaks in this order
1 / 4
อรุณสวัสดิ์จ้า ต้นสัปดาห์แล้ว ค่อยๆ เริ่มกันนะ
Good morning. It is the start of the week. Take it one step at a time.
2 / 4
ขอให้น้ำซุปหอม จนคนต่อคิวนะ
May your broth smell so good that people queue for it.
3 / 4
วันนี้ลองกวักแบบนี้กัน ถ่ายคลิปตอนเปิดฝาหม้อ ไอขึ้นฟุ้ง
Try this today. Film the moment you lift the pot lid and the steam rises.
4 / 4
ฤกษ์โพสต์ 10:30 ก่อนพักเที่ยง
Best time to post: 10:30, before the lunch break.
Lines adapted from the Nang Kwak app design. A sample, not the live app.
She stands beside the shop owner. No altar, no ritual, no incantation.
Nothing is paid for to sell more. The fee is for the app, not for good fortune.
No lost streaks, no pushy notifications, and she does not chase the user.
A blessing is encouragement. Customers come from the work the owner puts in.
2025
Director, cinematographer, editor
2025
Director, cinematographer, editor
Director, cinematographer, editor
2025
Creative director, content production
2024–2025
Director, cinematographer, drone, editor
2026
Creator, product designer and builder
Chapter 6
Wisdom. Films for schools, causes and communities are the work he especially enjoys.
“One video can change how people think, change a mindset, and give wisdom through the work.”
Tanut Chankasem, translated from Thai
School brand film, 2025
A film for a school in Lom Kao, Phetchabun, about the skills students build there, through music, art, science and more. One of its title cards reads “You can be that person.” Pao counts it among the work he is most proud of.
Director, cinematographer, editor
Documentary, with Audi Thailand
Everwave, AEF and TerraCycle, supported by Audi, set out to remove plastic from Bangkok’s canals. The film follows the mission from preparation to the cleanup itself, so that one film serves both CSR reporting and the public.
Director, cinematographer, editor
Nong Pai Run is a charity run for Nongphai Hospital. From November 2025 Pao directed its documentary, planned the run of show and built the campaign website with a live donation dashboard.
The first edition closed with the figures shown here. The work continues into a second event.
หลวงปู่ชวนวิ่ง ครั้งที่ 2. A charity run on 20 December 2026 for Wat Khao Charoen Tham, benefiting Nongphai Hospital. Pao is part of the PR and creative team, responsible for the campaign concept, key visual, content and press.
Nong Pai Run
First edition, for Nongphai Hospital
THB683,252.81
raised
Figures as recorded by the campaign
Chapter 7
Alongside. He builds tools that keep working for a client after the film is delivered.
He designs and builds the software his work needs, hands-on, on React, Next.js, Supabase, Cloudflare and Vercel. Some of it serves clients. Some of it runs the studio.
The Undercat website asks a new client for a goal and a style, then shows the closest past work, so that the first conversation starts from real examples. This is the same scoring, rebuilt from his code: 40% for the same goal, 30% for the same industry and 30% for how close the style is.
| Product | What it does | Status |
|---|---|---|
| Undercat website and Briefing Room | Agency site with case studies, a step-by-step brief form and AI idea tools; new leads go to Notion and LINE | Live, undercatcreatives.com |
| GadeGlao salon app | Customer app with nail-color suggestions, a price menu and LINE booking | Live, open the app |
| Wedding shot library | A checklist for wedding photographers, with shot lists by ceremony stage and tips for the lens in hand | Live, open the tool |
| Greenline Golf Lab tools | Website with the ball-flight explorer; phone-first admin app for bookings, customers, stock and leads | Website live; admin app in field testing |
| Nang Kwak food-seller kit | E-book, content templates and a members-only LINE app that coaches small food-shop owners | On sale, 2026 |
| JunShine shop and back-office | Online shop with PromptPay checkout; back-office for sales, stock, production and expenses | Shop built 2025; back-office running 2026 |
| Nong Pai Run site | Campaign website and live donation dashboard for a hospital charity run | Live |
| The Art of Waiting, Scroll 0 | Interactive scroll on the history of trade, with deep-reading panels and sources, in Thai, English and Japanese | Working demo, 2026 |
| Studio systems | Team and freelancer portals, an on-set story stepper, a profit dashboard, a local Thai-language AI assistant, and Notion and LINE automations | Internal tools and prototypes |
Chapter 8
Room. A course that slows down on purpose, and asks for a decision before every answer.
In every bargain, a buyer can accept the price or argue it down. Scene 1 of Scroll 0 names a third choice. Choose yours before you see it.
The third choice is not to trade yet. Scroll 0 calls it the first seed of the Art of Waiting.
Every lesson in the course asks for a decision before it shows the answer.
Scene art combines public-domain museum works with images adapted using an AI image model, layered in code.
Provides the theory and the content of every product.
Makes the content reach people: visuals, story, format, posting, sales and marketing. The creative side does not write financial content with AI.
Chapter 9
Director
Turns a brief into a story and a shot plan, and directs talent and crew on set.
Where: Audi launch films, Ducati XDiavel Nera, the Lomkao Pittayakom School film, the Audi x Everwave and Nong Pai Run documentaries
Undercat sets out its method on its website. In the studio’s own words, every project passes through five stages. The principle behind each stage is marked beside it.
Before the brief. Before the camera.
Creative direction before anyone rolls camera.
Production at the standard the project needs. The scope comes from the work, not the invoice.
Refine until it lands.
Built for the platforms it has to live on, and kept growing after it ships.
Undercat is a play on underdog: a small studio that reaches the goal through instinct, speed and a clear aim.
Speed never replaces care. Facts are checked, sources are cited, and clients receive written standards, such as the photography guide made for Redline.
Filming, photography, editing, grading and design are done by hand in professional tools. AI is used to speed up research, writing and software building.
We use systems. We use automation. We use AI. Not to replace creativity. To give it more room.
Undercat website, “Crafted by Human”
Index
If you would like to talk about a project, please feel free to write.
Undercat Creatives Co., Ltd., Bangkok and Phetchabun, Thailand
See the essence.
Listen to the feelings behind it.
Shape it together.
Prepared in October 2026. Figures come from Undercat’s project records, and films open on YouTube. Quotations are Pao’s own words, translated from Thai. Each chapter is set in the visual style of the work it describes, inside the frame of The Art of Waiting: lines that advance with the scroll, a timeline along the bottom and details on request. Thank you for reading.